Anthony Martin


Choice Mutual in Reno, NV

I'm the founder and CEO of Choice Mutual. We're a nationally licensed insurance agency specializing in final expense life insurance. If you need a small life insurance policy to pay for your funeral costs, we can answer all your questions, guide you through the process and recommend which insurance company would be your best option.


"Anthony Martin made my experience great. He walked me and my mom through the entire process of final expense insurance, and was very patient with us."

Charlie Pierson


13 years


Final expense life insurance
Life insurance

Licenses / Certifications

Insurance licensed in all 50 states


High school

What inspired you to get into this line of work?

I got into insurance by accident, but the more I learned about it, the more I fell in love with this business. Life insurance oftentimes is the only thing keeping your loved ones from going into debt or losing their home when you pass away.

What's one piece of insight you wish all families knew?

If you need insurance (any type) don't limit yourself only to companies that you've heard of. Many people mistakenly assume that a company they "haven't heard of" is inherently bad. Nothing could be further from the truth. There are literally hundreds of life insurance companies in the USA, and less than 1% advertise nationally, so they're a household name. Don't seclude 99% of your options because you're committed to buying from a company that you're familiar with.

What excites you most about working with Addio families?

Helping them ensure their end-of-life plans are all taken care of.

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Connect with Anthony Martin and get answers to all your planning questions.

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